Net Neutrality and Online Marketing – A Bigger Law Firm Magazine Exclusive
Jan 19, 2015
San Francisco, CA (Law Firm Newswire) January 19, 2015 – The internet is still a relatively new development, and industry regulations are still in flux, with net neutrality being one of the most debated and important issues at hand. In the most recent issue of Bigger Law Firm Magazine, Justin Torres helps law firms understand the net neutrality debate, as well as the impact net neutrality could have on their work.
Torres writes that, because online marketing relies on the easy distribution of content, including bandwidth-heavy content like videos, law firms would feel the impact of the elimination of net neutrality. If implemented, such a change could hinder the flow of content, potentially preventing firms from adopting or creating technology innovations and from distributing content that goes against internet service providers’ (ISPs’)’ views.
Currently, Federal Communications Commission (FCC) rules require that ISPs treat all internet traffic equally. Internet service providers, including Verizon, AT&T and Comcast, are lobbying to overturn these net neutrality rules. They plan to charge companies, and possibly internet users, for access to certain websites, and to slow down access to companies who do not pay their fees.
As Torres explains, in January 2014, Verizon filed a lawsuit against the FCC, arguing that the FCC did not have the authority to dictate how internet service providers operate because they are “service providers,” not “common carriers” like telephone companies.
Following the ruling, AT&T, Comcast, and Verizon began throttling Netflix, until the video streaming giant made paid peering agreements with each company.
The major ISPs, along with others in the the industry, are the biggest opponents of net neutrality. They argue that, with ever-increasing amounts of data moving through the internet, it costs more now than in the past to provide internet service. Without net neutrality, these companies would allow bandwidth-heavy websites to pay for access to “fast lanes.” According to the ISPs, this would allow them to fund better internet infrastructure.
Proponents of net neutrality, including President Obama, would like the internet to be classified as a public utility, making internet providers subject to the same FCC regulations as telephone companies. Torres explains that the majority of the public, as well as companies with websites, favor net neutrality. Proponents of net neutrality worry that removing net neutrality rules would give ISPs total control over internet speeds and would inhibit smaller websites, especially for startups and small businesses.
To learn more about how to build a Bigger Law Firm, visit http://www.biggerlawfirm.com
Bigger Law Firm™, a magazine for attorneys
3016 N US Highway 301
Tampa, FL 33619
Bigger Law Firm™, a magazine for attorneys
567 Sutter St.
San Francisco, CA 94102
- BLF October / November 2014
Volume 31: Hitting the Links – October / November 2014 Learn about the power of quality that is emerging in Google’s algorithms. Any firm that wants a page one, rank one website has to embrace the principle of quality in SEO for firms working with Google’s alogrithms. And applying it to link building is the […]
- BLF August / September 2014
Volume 30: Google Panda 4.0 – August / September 2014 Panda 4.0: A Guide Google is getting better at ranking poor-quality websites lower on every search results page. The latest changes to Google’s algorithm mark a good opportunity for firms to perform a complete review and make sure that older, low-quality content is not dragging […]
- BLF June / July 2014
Volume 29: Design for All – June / July 2014 Design for All Seniors belong to one of the most rapidly growing demographics in the online community. But research conducted by both the National Institutes of Health and the Nielsen Norman Group indicates that seniors remain underserved by website design and usability. Make your website […]
- BLF March / April 2014
Volume 28: The Strength of Google+ – March / April 2014 Any social network that can grow from a mere 25 million users to 540 million users in a little more than two years is not just a robust enterprise; it is a phenomenon that businesses will increasingly find to be a big plus. VIRTUAL […]
- BLF January / February 2014
Volume 27: Tackling E-discovery – January / February 2014 Computers first created obstacles for efficient discovery by enabling the creation of massive amounts of electronic data. But now, their power may also make e-discovery manageable — by allowing legal professionals to offload ever more difficult tasks to machines. MESSAGING Keep Web Projects in Check Revamping […]
- BLF December 2013
Volume 26: A Bigger 2014 – December 2013 Special issue! Download free. FEATURE A Bigger 2014 – This comprehensive guide to the newest ideas and biggest changes in legal marketing helps firms think forward to achieve their New Year’s (marketing) Resolutions. With calculated, thoughtful design risks, a new approach to search engine optimization, content amplification […]