Tampa, FL (Law Firm Newswire) September 29, 2014 — The newest issue of Bigger Law Firm magazine helps attorneys maximize their potential through creative, intelligent online marketing. BLF’s experts track the lawyer’s changing tech landscape to make new initiatives approachable, practical and effective for firms of every size.
In this issue’s feature, Brendan Conley breaks down “Panda 4.0: What Happened, What It Means and What to Do About It.” Conley cuts through the abstract technical changes to find the the concrete steps a firm can take to boost its search result rankings under the update. Readers may be surprised to find how much their aged content is now pulling them down — and even more surprised to find how easy it is to make changes for the better.
BLF founder Jason Bland reflects on ten years of legal marketing in “Obiter Dicta,” his recurring column. Drawing on his extensive experience, he explains why and how attorneys now need to distribute the content they create through their firm’s own website.
James Ambroff-Tahan gives legal readers a detailed introduction to Udemy, an online learning platform that offers firms an unexpected and valuable way to expand their reach through teaching. “Back to School With Udemy” explains how lawyers can create their own useful, straight-talk courses on the law for potential clients.
This issue’s feature focuses on the Google Panda update, but Google has been busy in other areas, too. In “By the Numbers,” Cari Cymanski tours recent changes to Google Analytics, demystifying its Demographic and Interest Reports tab by tab and page by page. With the updates, the reports should become a far more useful tool for legal teams.
The term “hacker” tends to conjure images of (often malicious) computer whizzes in glasses, pounding Red Bulls and breaking through FBI firewalls late at night. But in the last few years, hacking has changed. In the past two years, as Kristen Friend explains in “Hackcess to Justice,” the legal community has gathered for several hackathons, hoping to find solutions that will give every American full, fair access to the legal system.
Software updates can be a hassle and a pain, especially when a firm has many devices to unify. But as Kerrie Spenser explains in this issue’s “Law + Ethics,” attorneys have a duty to stay abreast of changes as ABA members and as guardians of their clients’ confidential information.
Twitter Cards have expanded a tweet’s potential for marketing, and they are well-designed for businesses with a DVD or mouthwash to sell. But Laura Donnell highlights how “Using Twitter Cards” can also benefit an attorney’s marketing plan, even though law firms rarely have a tangible product to sell.
Less than five years ago, web designers created fixed-width sites to fit the most common screen sizes. In 2014, most users who encounter a page that does not adjust itself to their screens click away immediately. As Justin Torres explains, “Responsive Design” that reacts to any screen size or device type should now be expected of all quality legal sites.
This issue’s “Get Social” takes aim for targeted marketing. Kerrie Spenser offers insider techniques that help marketing managers in every industry identify and reach the specific audience they want.
To learn more about how to build a Bigger Law Firm, visit http://www.biggerlawfirm.com
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- BLF August / September 2014
Volume 30: Google Panda 4.0 — August / September 2014 Panda 4.0: A Guide Google is getting better at ranking poor-quality websites lower on every search results page. The latest changes to Google’s algorithm mark a good opportunity for firms to perform a complete review and make sure that older, low-quality content is not dragging […]
- BLF June / July 2014
Volume 29: Design for All — June / July 2014 Design for All Seniors belong to one of the most rapidly growing demographics in the online community. But research conducted by both the National Institutes of Health and the Nielsen Norman Group indicates that seniors remain underserved by website design and usability. Make your website […]
- BLF March / April 2014
Volume 28: The Strength of Google+ — March / April 2014 Any social network that can grow from a mere 25 million users to 540 million users in a little more than two years is not just a robust enterprise; it is a phenomenon that businesses will increasingly find to be a big plus. VIRTUAL […]
- BLF January / February 2014
Volume 27: Tackling E-discovery — January / February 2014 Computers first created obstacles for efficient discovery by enabling the creation of massive amounts of electronic data. But now, their power may also make e-discovery manageable — by allowing legal professionals to offload ever more difficult tasks to machines. MESSAGING Keep Web Projects in Check Revamping […]
- BLF December 2013
Volume 26: A Bigger 2014 — December 2013 Special issue! Download free. FEATURE A Bigger 2014 — This comprehensive guide to the newest ideas and biggest changes in legal marketing helps firms think forward to achieve their New Year’s (marketing) Resolutions. With calculated, thoughtful design risks, a new approach to search engine optimization, content amplification […]
- BLF November 2013
Volume 25: Saying More with Less — November 2013 Saying more with less. As search engines get smarter, the Internet has the potential to become a cleaner, more informative and well-designed place. The need to produce textual content simply for content’s sake has been (mercifully) replaced with a move toward simplified, contextually relevant pages. VIRTUAL […]