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Lawyer Magazine, BLF, Helps Attorneys Focus Their Marketing Content and Enhance Advertising Efforts

Feb 2, 2012

Tampa, FL February 1, 2012 – Lawyers that are looking to increase their client conversion and marketing results in 2012 will want to get the latest copy of Bigger Law Firm, a magazine for attorneys. The February magazine covers the latest strategies to create rich content, use outdoor marketing, and harness the power of social media to expand a law firm’s reach not only locally, but globally.

“Rule number one is that you must have engaging content on your website, marketing collateral, and offline strategies or you will be ignored,” said Bigger Law Firm‘s editor Krystina Steffen. “Take the time to read how you can unlock the writer within you and reinvigorate your firm’s communications.”

The legal magazine also covers how electronic billboards can reach sought-after clients. With costs for this type of advertising decreasing and the message easily updated, law firms should explore how this can help them attract a future client base. Bigger Law Firm also talks to Steve Ratner from Ivy Creative, who has a wealth of experience in ad slot buying. TV commercials and how a firm’s message might need to change with the seasons is critical to be successful in this medium.

“Many attorneys have also come to us asking us about the relevance of starting a Google+ page and using QR codes in their marketing,” said Steffen. “ Bigger Law Firm is known for showing readers how to create a social media page and access resources to create ways for smartphone users to connect with the firm easier.”

Proactive attorneys are also using LinkedIn and the connections they make on the site much like a Rolodex to mine for business and speaking engagements. Having a good profile, sharing articles and presentations, and being an active part of discussions on the site can positively impact a firm’s business.

“It’s also interesting to note that attorneys who are blogging about political content are getting more site visits and inbound links in this election year,” said Steffen. “We’ve seen a big up-tick for firms that research political issues well, convey the content in a no-spin way, and show how it relates to their practice area.”

Readers of the lawyer magazine also receive a free Law Firm Newswire press release for every month of subscription to help with their law firm marketing. To learn more about how to build a Bigger Law Firm™, visit http://www.seolawfirm.com/blf-magazine/ or call 1.800.728.5306.

Bigger Law Firm™, a magazine for attorneys
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