SEO | Law Firm Expands Branding Services
Sep 27, 2011
Tampa, FL (Law Firm Newswire) September 26, 2011 – Branding is typically the last thing a law office considers, but in fact needs to be the first item of business before launching a new office or revamping an older law firm with a new look.
“Branding is the cornerstone of any lawyer marketing strategy and investing in a smart branding campaign pays forward by bringing in new clients and referrals,” said Kristen Friend, SEO | Law Firm’s art director.
SEO | Law Firm, a law firm marketing company, recently launched three new reasonably priced branding packages for lawyers and also offers third-party focus groups to help assist in choosing a distinctive lawyer logo. The choices include critical services for a firm’s legal marketing plan:
• Branding Kit One – includes logo design, tagline, brand development, and business card design; firms also work one-on-one with SEO | Law Firm’s designer to research your firm and the competition to create a unique brand.
• Branding Kit Two – includes all aspects of Kit One, plus letterhead, envelopes, and note cards.
• Branding Kit Three – includes all items in Kit One and Two, plus office posters and newsletter template.
• SEO | Law Firm also offers focus groups for logo and website designs.
A law firm’s brand tells a story through an image that is universally understood by all who see it. In other words, it is a distinctive and distinguishing feature of a lawyer’s practice that conveys who the firm is and what they stand for.
“A good brand is far more than a string of last names, and even more than just a logo,” added Friend. “By building a recognizable brand first, the attorney can take a hold of his or her market better.”
While those in the legal industry know who the competition is, potential clients just want a lawyer. They do not know the differences between one firm and another. It is up to the firm to provide clients with a clear and recognizable brand that conveys who and what they are. Clients want to know their choice in legal counsel will help them through a crisis, whether it is a personal injury, bankruptcy, divorce or medical malpractice concern. They want to know they made the right choice.
SEO | Law Firm is dedicated to Building a Bigger Law Firm™ for law firms of all sizes throughout the United States. To learn more, call 1.800.728.5306 or visit SEO | Law Firm™ at http://www.seolawfirm.com/design/branding/